J.LEAGUE Merchandise

CLIENT
J.League
SERVICE
Market Research, Strategy, Concept, Campaign, Design, Production, Distribution, Analytics, Social Listening, eCommerce
DATE
2022 - Present

Merchandising in new markets - Thailand

Merchandise development outside of Japan -- specifically in Thailand.

J.League merchandise Thailand exclusive

To celebrate its 30th anniversary, the J.League draws inspiration from its greatest stories and historical moments. These narratives are reimagined in both contemporary and classic styles, aligning with the   current trends of football jerseys among Generation Z. This approach aims to inspire the next generation of fans in greater Asia… starting with Thailand.

Let's talk Football.